ITV in digital push

They got in on the Freeview game a little late, probably because of the fact that they were left shaking after the collapse of ITV digital, this time however it isn't a fully supscription based service, it covers free to air and channels that come under the TUTV banner.

ITV have brought SDN, the company that owns the spaces on the digital terrestrial service carrying Five, QVC, UKTV Gold, ABC1, Discovery and Cartoon Network.

ITV have been gradually launching more and more digital services on the free platform, obviously trying to compete with the BBC, in fact copying the BBC - they have ITV1, ITV2, ITV3 and the soon to launch ITV4 - what next CITV and Cteevies or something.

"Initially, ITV will benefit from a new source of revenue but, critically, this ensures that ITV has the opportunity for future capacity on the digital platform where its highly successful family of channels performs best," said Charles Allen, chief executive of ITV.

So, according to this comment by the CE of ITV they want more channels - more channels to fill with utter mindless drivel that 'unfortunatly' everyone seems to be watching.

Well I though that was the case until I heard the overnight ratings for their bottom of the barell reality show 'Celebrity Wrestling', this went up against Doctor Who (a good example of great TV) and got half the viewers the same slot got last week on ITV1 (the final of Spank and Wet).

Celebrity Wrestling - 3.7 million
Doctor Who - 7.8 million

Don't worry, funny blog posts will return when I've had a good nights sleep.

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