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Chocolate, the internet and the BBC engage

I get sent a lot of press releases and I ignore almost all of them. Especially the ones that send me a top ten list and talk of a new groundbreaking methodology behind their results.

But I couldn’t pass by on one that gave a list of brands in an order that isn’t what you’d normally expect to see.

This particular list by Hall & Partners puts Cadbury and Google at the top and measures brands British people most engage with.

In the top five of this lis are a confectionary company, three new edia companies and the BBC.

Google takes the number one slot as the brand British people most engage with and personally I can see that – it’s a lot of people’s homepage, it is almost everybody’s search engine and it’s apps are becoming more prevelant in the mass user base.

Then there’s Cadbury – most people love chocolate.

Amazon takes the third slot in this research and the BBC is in fourth with Facebook taking up the fifth – I thought Facebook may be higher than Amazon as Facebook sucks you in but I guess not.

The rest of the list includes more common consumer brands like Marks & Spencer, Sony and Dove.

But one surprise is Microsoft – I thought they would be a LOT higher, especially as they’re the most used OS by a long way but I guess the ‘average’ user doesn’t notice the OS.

Is it that MS Windows has become so much part of the furniture that people don’t realise who it’s by? Or is the fact that Microsoft is in the top ten and NOT Apple a sign that Windows does hit the mark in terms of user recognition but the iPod doesn’t?

Or is this just yet another silly survey?

Photo credit: by ell brown on Flickr (Creative Commons)

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The future of news?

This blog post started life as a comment on the blog of Birmingham Post Journalist, Joanna Geary.

However, having gone read the comment back I thought it was worth sharing with you as well.

Joanna ponders a world ‘beyond the parasitic news model‘. How news will be funded and organised online when the bottom falls out of the ‘mainstream’ media market.

My suggestion – let it go.

It’s possible that there is no way around the problem and we have to accept that we’re moving into a new era of journalism.

Journalism, distilled.
Image by sebFlyte via Flickr

We’ve had the coffee house era, the pamphlet era, the newspaper era and maybe now we’re moving into the social era – almost back to the idea of news spreading in coffee houses – but in this case from individual bloggers talking directly about their own story.

Instead of several newspapers employing journalists to tell stories and spread news – we’re moving to a time when people tell their own stories in their own space and those stories are in turn spread by search engines and aggregators.

Each blogger, twitterer, podcaster or even message board contributor could make small amounts of revenue from their story in their space – others could make slightly larger amounts of money by sharing the stories of others in their space.

But it’s all much more social, much more democratic and on a much larger scale globally but smaller scale in terms of where the stories are held and produced.

Local newspapers could still exist as papers of record – possibly on a public service model – reporting on local politics and big issues in each area – maybe part funded by advertising and part funded by a ‘local media tax’.

Just an idea

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New search for Beeb

When you go to bbc.co.uk at the very top of the page is a search box. This isn’t particularly unusual as there is a search box at the top of almost every page – including this one.

What is different, or at least slightly more important about the BBC search box is the fact that it sits on top of the third most visited site in Europe.

This fact alone made BBC Web Search one of the most popular online. But that puts the BBC in an interesting position, because really it shouldn’t and doesn’t need to be replicating a service that exists already and is available in dozens of different flavours.

BBC Search

The main point of the BBC search box was and still is to help you find content on the MASSIVE bbc.co.uk website – not around the rest of the web.

Well now the BBC seem to have reset the focus – although you can still tick the ‘The Web’ radio box on the homepage to get to the old web search engine – it’s been removed from the normal results and isn’t checked by default.

Now the focus is squarly on finding BBC content and the layout has seen a massive improvement.

First it’s been moved into the new template style – so its centre aligned and wide with the BBC deep BBC black bar across the top.

BBC Search

But the box layout has stayed in place – it just looks and works better now it has more room to breath and show itself off.

In the main column you get the search results – so I searched for Jersey and got all the results on bbc.co.uk for my little island.

It also breaks the results down by site as well and gives you the news & sport results with a time stamp to show how old they are.

Then on the right hand side you have a box with TV & Radio results – that pulls data from /programmes and underneath that you have the news & sport results.

Then at the bottom you have a couple of BBC selected ‘also on the web’ results with a link to the full web search underneath that.

At the top, below the BBC bar you get three boxes – a chance to refine your search results by type of result. This used to be a choice of BBC, News & Sport, Web and A/V (if I’m remembering correctly).

Now it gives you the choice of All Results, News & Sport and TV & Radio Programmes. Which has really only been possible since the launch of /programmes – a site that gives EVERY BBC show its own place on the web.

BBC Search

This seems to be restricted to shows on network stations at the momen and shows aired since /programmes first went into beta – but my understanding is that it will eventually include ALL BBC shows from all time.

BBC Local Radio shows should be added to /programmes by early 2009 – not sure about the BBC Archive shows – they may already be in there.

The /programme pages are also fairly text heavy at the moment – unless its a current show, in which case it should have an iPlayer window.

But a post on the BBC Internet Blog suggests this will be expanded to include video clips of the shows as well – this got me wondering whether /topgear will be converted into a /programmes site given the size and investment in topgear.com by BBC Worldwide.

The other area is News & Sport.

BBC Search

This pretty much speaks for itself to be honest – its results from the BBC News & Sport websites. On the left you get the text results – direct links to stories (that you can sort by date or relevance) and on the right you get Audio and Video clips.

I was thinking it might have been nice to have been able to play (especially the audio clips) the clips directly from the results instead of having to go to the page first – but then I thought that might make load times so painful it wouldn’t be worth the effort.

All in all its a nice change, not sure the results are going to be any more helpful – I personally use an advanced Google Search when I’m looking for stories I’ve written (although you can search for my name, Ryan Morrison, on BBC search to find ‘some’ of my articles.

Find out more about the update on Fabric of Folly and the BBC Internet Blog.

Here’s a big image of the search results page for you.

BBC Search

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