Further milking of the cash cow
October 6, 2008
Christmas is coming and the Stig is getting stuffed. Actually its just a doll version but the message is still very much the same.
I’m still not 100% certain of the timing of the start of series 12 of Top Gear - it’s either at the end of this month or the very start of next - either way it will finish near Christmas.
On the flip side the timing of a new licensing partnership between BBC Worldwide and Wow! Stuff that will see a range of new TopGear toys released by Autumn 09 - is well planned.
The deal will see a doll of the The Stig made as well as other toys, gifts and gadgets for the already very well milked hit show.
But I would rather this than advertising. It’s better that the BBC fill any funding gap, and help keep the licence fee low by selling fringe marketing materials for its hit shows - than demand to carry advertising or go subscription based.
Initial product line plans include remote control cars, novelty gifts, desk top toys and a hotly anticipated doll of the Stig – all due to hit retailers in Autumn 2009.
Other new deals include a toy and game range for Marks & Spencer licensing to Peter Black Holdings, which will hit shops this October.
Apparently there is also a deal with Kinnerton Confectionary that will include celebration cakes (from January 2009) and childrens lunch bags/water bottles.
What this really proves though - other than the fact that JC has clearly and obviously just signed a new deal giving him more of the TG Wordlwide profits - is how many kids actually watch the show.
I know I sit down every Sunday and watch it with my five year old lad.
I guess we can now look forward to ‘the amazing adventures of Stiiiiig’ on CBBC within the next six months.
Building something TG related
July 12, 2008
I used to spend hours creating web projects and ideas I knew I’d never do anything with - just for the pleasure of building something and seeing it work.
And a great big Doh!
May 13, 2008
I wrote, in very rushed and excited tones a couple of weeks ago that the wonderfulness that is Top Gear would be returning to our screens in June 15 - looks like I was wrong. [Read more]
Top Gear back June 22
May 1, 2008
I haven’t been able to find confirmation of this anywhere else yet - but according to posters on the Final Gear Forums it looks like mine and your favourite car related entertainment show will be back on 22 June 2008.
Top Gear is like…
April 18, 2008
A Party Election Broadcast by the Liberation Democrat Party, a series called Open Gardens, Bargain Hunt, Cash in the Attic and an election broadcast by the Welsh Conservative Party.
Top Gear back in June?
April 16, 2008
There are traditionally two series of Top Gear a year. One in October and another in May. This year seems to be hinting towards a June return. [Read more]
Top Gear in America
April 14, 2008
Clarkson on Headcases
April 7, 2008
Hamster F1
March 24, 2008
There’s a very long tradition of people using public media to talk complete bollocks about things they don’t understand. Whether it be the old bag complaining about music on the local radio phone-in or a blogging geek talking about sport.
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