Further milking of the cash cow
October 6, 2008
Christmas is coming and the Stig is getting stuffed. Actually its just a doll version but the message is still very much the same.
I’m still not 100% certain of the timing of the start of series 12 of Top Gear - it’s either at the end of this month or the very start of next - either way it will finish near Christmas.
On the flip side the timing of a new licensing partnership between BBC Worldwide and Wow! Stuff that will see a range of new TopGear toys released by Autumn 09 - is well planned.
The deal will see a doll of the The Stig made as well as other toys, gifts and gadgets for the already very well milked hit show.
But I would rather this than advertising. It’s better that the BBC fill any funding gap, and help keep the licence fee low by selling fringe marketing materials for its hit shows - than demand to carry advertising or go subscription based.
Initial product line plans include remote control cars, novelty gifts, desk top toys and a hotly anticipated doll of the Stig – all due to hit retailers in Autumn 2009.
Other new deals include a toy and game range for Marks & Spencer licensing to Peter Black Holdings, which will hit shops this October.
Apparently there is also a deal with Kinnerton Confectionary that will include celebration cakes (from January 2009) and childrens lunch bags/water bottles.
What this really proves though - other than the fact that JC has clearly and obviously just signed a new deal giving him more of the TG Wordlwide profits - is how many kids actually watch the show.
I know I sit down every Sunday and watch it with my five year old lad.
I guess we can now look forward to ‘the amazing adventures of Stiiiiig’ on CBBC within the next six months.
Top Gear 100
August 26, 2008
If you’ve read my blog anything near occasionally you may well have noticed a fascination I have with Top Gear, ok obsession (my wife insisted I put that). Well in November Top Gear (the new format) will reach 100.
Things I do weekly + Top Gear Reading
July 8, 2008
I have a fairly set media routine and reading plays a pretty big part in that routine. I’ve found the only way I can manage the mass of content is by breaking it down and scheduling it.
Top Gear back on Sunday
June 18, 2008
I’m sure by now everybody knows that the worlds greatest car related entertainment show is back on BBC Two this Sunday - but here’s a bit of info for those that don’t.
Top Gear trailers aired
June 10, 2008
Thanks to the wonder of You Tube everybody can watch the trailers for the new series of Top Gear (due to start on 22 June - although the BBC and the Radio Times haven’t quite admitted it yet).
Getting better all the time
May 20, 2008
In what pretty much turned out to be one long song based analogy - Top Gear Executive Producer, Andy Wilman, talks about series 11 of everyone’s favourite car based entertainment show.
And a great big Doh!
May 13, 2008
I wrote, in very rushed and excited tones a couple of weeks ago that the wonderfulness that is Top Gear would be returning to our screens in June 15 - looks like I was wrong. [Read more]
Top Gear back June 22
May 1, 2008
I haven’t been able to find confirmation of this anywhere else yet - but according to posters on the Final Gear Forums it looks like mine and your favourite car related entertainment show will be back on 22 June 2008.
Top Gear in HD
April 19, 2008
Top Gear is one of the most beautiful shows on British Television - the way they use filters and effects to shoot cars and segments is just amazing. [Read more]
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