Further milking of the cash cow

October 6, 2008

Stig CowChristmas is coming and the Stig is getting stuffed. Actually its just a doll version but the message is still very much the same.

I’m still not 100% certain of the timing of the start of series 12 of Top Gear - it’s either at the end of this month or the very start of next - either way it will finish near Christmas.

On the flip side the timing of a new licensing partnership between BBC Worldwide and Wow! Stuff that will see a range of new TopGear toys released by Autumn 09 - is well planned.

The deal will see a doll of the The Stig made as well as other toys, gifts and gadgets for the already very well milked hit show.

But I would rather this than advertising. It’s better that the BBC fill any funding gap, and help keep the licence fee low by selling fringe marketing materials for its hit shows - than demand to carry advertising or go subscription based.

Initial product line plans include remote control cars, novelty gifts, desk top toys and a hotly anticipated doll of the Stig – all due to hit retailers in Autumn 2009.

Other new deals include a toy and game range for Marks & Spencer licensing to Peter Black Holdings, which will hit shops this October.

Apparently there is also a deal with Kinnerton Confectionary that will include celebration cakes (from January 2009) and childrens lunch bags/water bottles.

What this really proves though - other than the fact that JC has clearly and obviously just signed a new deal giving him more of the TG Wordlwide profits - is how many kids actually watch the show.

I know I sit down every Sunday and watch it with my five year old lad.

I guess we can now look forward to ‘the amazing adventures of Stiiiiig’ on CBBC within the next six months.

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Top Gear 100

August 26, 2008

Top Gear Cake If you’ve read my blog anything near occasionally you may well have noticed a fascination I have with Top Gear, ok obsession (my wife insisted I put that). Well in November Top Gear (the new format) will reach 100.

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Things I do weekly + Top Gear Reading

July 8, 2008

montage

I have a fairly set media routine and reading plays a pretty big part in that routine. I’ve found the only way I can manage the mass of content is by breaking it down and scheduling it.

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Top Gear back on Sunday

June 18, 2008

tgthree_big

I’m sure by now everybody knows that the worlds greatest car related entertainment show is back on BBC Two this Sunday - but here’s a bit of info for those that don’t.

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Top Gear trailers aired

June 10, 2008

topgear_trail_290

Thanks to the wonder of You Tube everybody can watch the trailers for the new series of Top Gear (due to start on 22 June - although the BBC and the Radio Times haven’t quite admitted it yet).

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Getting better all the time

May 20, 2008

topgear_lead

In what pretty much turned out to be one long song based analogy - Top Gear Executive Producer, Andy Wilman, talks about series 11 of everyone’s favourite car based entertainment show.

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And a great big Doh!

May 13, 2008

tg_lead

I wrote, in very rushed and excited tones a couple of weeks ago that the wonderfulness that is Top Gear would be returning to our screens in June 15 - looks like I was wrong. [Read more]

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Top Gear back June 22

May 1, 2008

clarkson

I haven’t been able to find confirmation of this anywhere else yet - but according to posters on the Final Gear Forums it looks like mine and your favourite car related entertainment show will be back on 22 June 2008.

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Top Gear in HD

April 19, 2008

topgear_hd

Top Gear is one of the most beautiful shows on British Television - the way they use filters and effects to shoot cars and segments is just amazing. [Read more]

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