I get sent a lot of press releases and I ignore almost all of them. Especially the ones that send me a top ten list and talk of a new groundbreaking methodology behind their results.
But I couldn’t pass by on one that gave a list of brands in an order that isn’t what you’d normally expect to see.
This particular list by Hall & Partners puts Cadbury and Google at the top and measures brands British people most engage with.
In the top five of this lis are a confectionary company, three new edia companies and the BBC.
Google takes the number one slot as the brand British people most engage with and personally I can see that – it’s a lot of people’s homepage, it is almost everybody’s search engine and it’s apps are becoming more prevelant in the mass user base.
Then there’s Cadbury – most people love chocolate.
Amazon takes the third slot in this research and the BBC is in fourth with Facebook taking up the fifth – I thought Facebook may be higher than Amazon as Facebook sucks you in but I guess not.
The rest of the list includes more common consumer brands like Marks & Spencer, Sony and Dove.
But one surprise is Microsoft – I thought they would be a LOT higher, especially as they’re the most used OS by a long way but I guess the ‘average’ user doesn’t notice the OS.
Or is this just yet another silly survey?
Photo credit: by ell brown on Flickr (Creative Commons)