If I was wealthy and had the ability to pay £124,000 and tens of thousands of pounds per year to run my own top level domain name – I still probably wouldn’t.
I’m honestly not that bothered whether my domain name is ryan.morrison or ryanmorrison.co.uk – I’m not that vein.
But, saying all that it would be cool to have ryan.morrison as my domain – or email@example.com as my e-mail address.
Unfortunately it isn’t something I’m ever going to be able to afford – unless – unless…
I host my website with Fasthosts, they’re pretty good and have never had any problems with them – I’d now like to pitch them a business model.
A new .domain will cost them £124,000, they already have the server technology – so why not bid for a few of the new gTLDs – but specific ones – names.
If they register say the five most common surnames as gTLDs – as a British company that would include: .smith, .jones, .taylor, .brown and .williams, they could then sell the firstnames.
They could even do it in auction style – which would have lost of bids for john.smith but not so many for zeitgeist.smith.
Sell them for about £150 each and you only have to find 1000 .smith’s to make your money back.
Wikipedia says about 3 million people in the USA have the surname smith and 500,000 have it in the UK – finding 1000 people with that name shouldn’t be overly difficult.
You could start with wh.smith – I bet they would pay a premium.
From a personal point of view – there must be tens of thousands of morrisons in the world – so I’d also like Fasthosts (or similar) to register .morrison and give me ryan.morrison for free for giving them the idea (although I’m assuming they have already thought of it so just give it to me for good will).