If you look at the new mobile site you will feel as at home with the design and structure as you would if you were to look at the web version or even look at it on a tablet – and this is just an early tech preview.
But it isn’t just the news website that has been given a refresh, the radio pages are changing, the food page is changing and the homepage is the big one to change – looking VERY familiar to anyone used to the new look BBC homepage.
Kate Milner, mobile product manager for BBC News said the new mobile news site was designed to work to the device it is being viewed from.
She said in a blog post: “Now when you browse the mobile site, what you see will be tailored to the device you have in your hand, for example the way you move around the news sections and the number of images you see.”
Eleni Sharp, product manager of the BBC mobile Homepage said one in seven of visitors to bbc.co.uk were now coming from a mobile platform.
She said the role of the homepage was to bring together all the different areas of the BBC and showcase the absolute best of BBC content.
Personally I think the various mobile changes are a good first step and an innovative move as mobile web moves to dominate. Although a you still can’t do better than a solid app – if only the BBC would enable Downloading in the iPlayer App.
- The BBC 2012 site redesign (bbc.co.uk)
- BBC News App on Android Tablets (bbc.co.uk)
- BBC Mobile revamp in progress (allaboutsymbian.com)
- The BBC rolls out new ‘responsive’ mobile site, tailoring news layout to suit multiple devices (thenextweb.com)