Picture the scene – hundreds of geeks armed with laptops in one of the icons of British media technology, a couple of monsters, a full broadcast TV station to play with and NASA.
The headline doesn’t refer to flash in the Adobe sense but more – flash as in the over the top sense, the concept of doing something that looks striking and even works, something that looks potentially professional and slick.
The reason I ask is that I’ve been playing inside Photoshop to try and create a new look for Up Your Ego – the site as it is right now is basically an adapted off the shelf, free theme (U5) and it looks a bit haphazard – but it also looks like a blog.
Here is the design I’ve been working towards so far:
In the orange box you’d have a promos to key features or even adverts – it could even possibly have video clips or images.
Then underneath that you’d have another area (probably defined by a light grey line) that would have the top two stories with an associated image (side by side) with a headline, summary and (more…) link.
Then underneath the grey line you’d have the next five stories on the left – a calendar on the right and underneath the calendar all the usual blog sidebar objects.
Clicking on the story would offer a slightly different page – you’d get the green bar across the top and then a different body and sidebar to the one seen on the index page.
But is this all too complicated or professional for a blog? Do expectations increase with a complicated theme? Would I be better going for a more simple approach?