At the start of the year I wrote a blog post called “The Big Guns” – the goal of the post was to try and find the one person in a series of areas of expertise that I would most like to have write for my dream magazine.
The list I came up with (so far) included:
Stephen Fry on EVERYTHING because he is GOD!
Charlie Brooker on TV
Jeremy Clarkson on Cars
Mark Kermode on Film
Jeremy Paxman on News
Marcus Brigstocke on Society
Bill Thompson on New Media
David Attenborough on Animals
Boris Johnson on Classical History
Dick Strawbridge on Scrap Heap Goodness
Dan Cruickshank on Buildings and their History.
Anyway – a similar list has been created to mark the launch of the new digital television channel – Dave!
Forget the list – that is the most inspired name in the history of television – I love the fact that I can now say “my favourite channel is Dave”, “I’m in love with Dave” or “yeah I sit in my pants and watch Dave all the time”
It isn’t really a new channel though – it’s basically UKTV G2 renamed, rebadged and redesigned but it is SUCH an inspired decision.
Dave is a brilliant name for a channel that shows things like A Question Of Sport, Car Duels, Little Britain, Never Mind The Buzzcocks, QI, Ray Mears’ Extreme Survival, Street Cred Sudoku, The Fast Show, The Catherine Tate Show, The Mighty Boosh, They Think It’s All Over, Top Gear, Totally Viral and Two Pints Of Lager And A Packet Of Crisps.
That crop of shows and the people that present them just scream “mate down the pub”, it’s capturing its audience and shoving the right name in their face.
In fact a comment on the Metro website story about the top ten wits says it all.
My mate Dave is much wittier than any of these. Man, he said something really funny yesterday. Cant remember it now – but it was really funny.
Here are the top ten wits according to the 2000 or so people polled by Dave.
1. Oscar Wilde
2. Spike Milligan
3. Stephen Fry
4. Jeremy Clarkson
5. Sir Winston Churchill
6. Paul Merton
7. Noel Coward
9. Brian Clough
10. Liam Gallagher
According to the Metro – more than half of the people surveyed thought men wittier than women as they are better at delivering one liners – women tended to be more sarcastic apparently.
Steven North, the head of the new TV channel Dave, said: “Witty banter is an everyday staple of life in Britain that is undoubtedly essential in helping us deal with all the ups and downs.”
To right – I like Steve – good bloke.