May
24
First there was the Facebook iPhone app, and lets be honest it isn’t the greatest feat into application engineering.
It is clunky, it crashes, it forgets things or shows you the wrong things and is generally not very good. Read More
Dec
22
Blippar is a tool that lets you turn a real world object or artwork into a virtual menu or service through a simple smartphone app.
The company has previously turned every Cadbury chocolate bar into a hit the duck game (see video) and provide store information by scanning Tesco adverts.
Their latest campaign is with Southampton FC, anywhere you go in the city – if you see an advert for the club you just hold up your phone, press Blippar, wait and you will be shown a menu surrounding the picture of the advert.
The augmented reality technology will allow fans to get information on teh team, access to the shop and ticket office.
Chris Hayler, Marketing Manager at Southampton FC, said: “We always place our fans at the heart of what we do so we are delighted to be able to engage them using such new technology, and to be leading the way in the use of augmented reality marketing by English football clubs.
“Our supporters now have the chance to access exclusive information and features at just the touch of a button, ensuring that they stay connected with the club wherever and whenever they wish.”
This is an interesting take – recently in Jersey there has been a spate of posters with QR codes on them and one recruitment company has started adding the codes to job adverts.
Replacing the QR codes with blippar would 1) make it easier to use/understand and 2) offer a lot more than just a link to a web page. The question is whether this sort of thing is feasible on a small scale – or whether it only really works for national campaigns.
The blippar app is free from the Apple App store and Android Marketplace.
Dec
21
When I first got my iPad 2 I downloaded all the apps I could get my hands on, I had more pages of apps than the iPad actually allows – having to find some through search.
I then moved on to culling everything but the apps I play ALL THE TIME, followed by the apps I play all the time plus some of the apps I play every now and then.
I still have all of the above but now instead of having them spread across multiple pages I’ve put them all in folders on the front page – broken down by type of app (in my own lose grouping).
The only apps that aren’t in folders are the App Store, iBooks and the ones I keep across the bottom bar – Twitterlator, Newstand, Facebook, Videos, Safari and Mail.
The folders are iWork (which was originally all the iWork suite but has since expanded to all ‘office’ style apps), iLife, Utilities, Lifestyle (which has since been merged with iLife), TV, Photography, News, Music, Simulation, Racing, Puzzles, Education, Games and Sport – the last few are all Games.
At first I struggled to remember what was there but you very quickly learn to visualise the location of different apps.
In two weeks this will be back to being in pages instead of folders.
Apr
27
I havent blogged regularly for a while but I guess now that I am trying to rebuild the habit I should try to conform a litle bit.
One of the modern staples of a geek blog seems to be the ‘app list’, usually for iPhone buy could be for any platform. Read More
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