I was watching Ben and Holly with my son and my mind started wandering – there’s only so many times you can watch the same episode. I decided,, within the abilities of my extremely limited brain, whether it was possible to calculate whether someone is actually worth their weight in gold and how close they could get. The concept is… Read more →
On Friday I was taken into hospital with chronic stomach pains. Four days, many tests and some strong drugs later I still don’t really know what’s wrong. But that isn’t the point of this post. The point of this post is to point out the ridiculousness of data caps and fair use policies. I have my mobile from Sure and… Read more →
Apple‘s Passbook is a great idea but there are still very few UK apps that make use of it. It basically lets airlines, ticket companies and stores give you virtual loyalty cards and boarding passes and stores them in a convenient wallet. Read more →
For a long time the island has relied heavily on the finance industry with concern that there were too many eggs in a single basket. Well now business leaders, educators, ministers and regulators have gathered together to see if technology could be that second basket. Read more →
First there was the Facebook iPhone app, and lets be honest it isn’t the greatest feat into application engineering. It is clunky, it crashes, it forgets things or shows you the wrong things and is generally not very good. Read more →
This amazing video, shot for the Daily Telegraph by Glen Milner, shows what goes into producing a book.
OK so most modern books aren’t made this way anymore but it does show the care, love and attention that used to go into book production.
It also makes me feel guilty about the number of book spines I’ve cracked over the years.
If I was wealthy and had the ability to pay £124,000 and tens of thousands of pounds per year to run my own top level domain name – I still probably wouldn’t. I’m honestly not that bothered whether my domain name is ryan.morrison or ryanmorrison.co.uk – I’m not that vein. But, saying all that it would be cool to have… Read more →
Gardens of Time has been confirmed as the most played game on Facebook in 2012 as the social network releases their top ten list. The game is one of those annoyingly frustrating hidden object games. It says “use your time machine to locate hidden objects throughout history”. It is produced by Playdom and is their only game in the top… Read more →
Blippar is a tool that lets you turn a real world object or artwork into a virtual menu or service through a simple smartphone app.
The company has previously turned every Cadbury chocolate bar into a hit the duck game (see video) and provide store information by scanning Tesco adverts.
Their latest campaign is with Southampton FC, anywhere you go in the city – if you see an advert for the club you just hold up your phone, press Blippar, wait and you will be shown a menu surrounding the picture of the advert.
The augmented reality technology will allow fans to get information on teh team, access to the shop and ticket office.
Chris Hayler, Marketing Manager at Southampton FC, said: “We always place our fans at the heart of what we do so we are delighted to be able to engage them using such new technology, and to be leading the way in the use of augmented reality marketing by English football clubs.
“Our supporters now have the chance to access exclusive information and features at just the touch of a button, ensuring that they stay connected with the club wherever and whenever they wish.”
This is an interesting take – recently in Jersey there has been a spate of posters with QR codes on them and one recruitment company has started adding the codes to job adverts.
Replacing the QR codes with blippar would 1) make it easier to use/understand and 2) offer a lot more than just a link to a web page. The question is whether this sort of thing is feasible on a small scale – or whether it only really works for national campaigns.
The blippar app is free from the Apple App store and Android Marketplace.
- Blippar brings image recognition to Heineken (mobile-ent.biz)
- APP OF THE DAY: Blippar review (Android & iOS) (pocket-lint.com)
- Blippar, the augmented reality app for brands, launches with Cadbury chocolate bar game (thenextweb.com)