In the past, as an adult, I would wake up on the morning of my birthday to a “happy birthday” from my wife and children, a call from my parents and a few presents.
I may get a card from aunties and uncles and a few close friends and people at work would say “happy birthday” in passing.
Now, with every site I register for asking for my email address and with Facebook knowing everything about me, I get messages from everyone.
On top of that I also get emails from companies I have registered with offering me all sorts of special ‘offers’ from a bottle of wine with a meal to a subscription to the New York Times.
The thing that struct me the most today was the Google Doodle.
I have G+ and so they have my date of birth, they used this information to present me with a Happy Birthday Doodle on the Google front page that linked to my G+ profile.
Nice touch Google, nice touch.