Chocolate, the internet and the BBC engage

I get sent a lot of press releases and I ignore almost all of them. Especially the ones that send me a top ten list and talk of a new groundbreaking methodology behind their results.

But I couldn’t pass by on one that gave a list of brands in an order that isn’t what you’d normally expect to see.

This particular list by Hall & Partners puts Cadbury and Google at the top and measures brands British people most engage with.

In the top five of this lis are a confectionary company, three new edia companies and the BBC.

Google takes the number one slot as the brand British people most engage with and personally I can see that – it’s a lot of people’s homepage, it is almost everybody’s search engine and it’s apps are becoming more prevelant in the mass user base.

Then there’s Cadbury – most people love chocolate.

Amazon takes the third slot in this research and the BBC is in fourth with Facebook taking up the fifth – I thought Facebook may be higher than Amazon as Facebook sucks you in but I guess not.

The rest of the list includes more common consumer brands like Marks & Spencer, Sony and Dove.

But one surprise is Microsoft – I thought they would be a LOT higher, especially as they’re the most used OS by a long way but I guess the ‘average’ user doesn’t notice the OS.

Is it that MS Windows has become so much part of the furniture that people don’t realise who it’s by? Or is the fact that Microsoft is in the top ten and NOT Apple a sign that Windows does hit the mark in terms of user recognition but the iPod doesn’t?

Or is this just yet another silly survey?

Photo credit: by ell brown on Flickr (Creative Commons)