More media to come

In a recent blog post for the ever interesting BBC Internet Blog - BBC’s New Media supremo talks about IPTV in 2008 and what he thinks will happen and change over the next twelve months.

One point he makes is “the rights clearance framework will enable full-length BBC, ITV, Channel 4 and Five content to be made available free (with or without ads) over the web.”

Is this different to what is currently in place? My understanding of the current situation is that there is a seven day Window that lets the BBC, Channel 4 and ITV offer its shows on demand without extra cost for a week after broadcast.

Ashley’s quote is basically saying the same thing but is written in a context of change. So maybe there is a fee or level of negotiation involved in the way things currently work - maybe in 2008 the cost and negotiation will be removed and replaced with an understanding that EVERYTHING broadcast will be available for seven days on demand?

And taking the impressive figures published by the BBC for the first month of the iPlayer (1 million viewers watching 3.5 million shows for an average of 25 minutes at a time) I can imagine a LOT more is set to come.

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