The first Virgin

No this isn’t a religious post, did you really expect a religious post? Sorry to disappoint you. No this is a post about the new Virgin 1 channel from … well Virgin Media.

Is it just me or am I the only one R E A L L Y not particularly excited (sarcasm doesn’t come across well typed out so I’m not going to bother) by the prospect of YET ANOTHER channel full of American shows?

If commercial channels invested some of the money they spend giving to American networks in British talent then we would be selling our shows, as they stand now (not a re-make) to the major American networks.

Why does home grown production have to be the stomping ground of the ‘big three’, BBC, ITV and Channel 4 ?

Surely one of these major digital networks - mainly SKY (SKY ONE - THREE) and VIRGIN (VIRGIN 1, Living, Bravo, Trouble) could spend a bit of money with British production companies?

There are plenty of great ideas in the UK, there are some gifted story tellers, actors and production houses - so why do all the big digital networks buy American?

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