The BBC 15

This is probably one of the most blogged subjects in the last few weeks - well among certain sections of the blogosphere anyway. It’s the proposed 15 web principles for the BBC in the 2.0 age.

Originally posted by Tomski who works on the BBC 2.0 team, they outline where and what the Beeb should be doing and what bbc.co.uk should be like in the modern internet, sharing, caring age.

Most of them are just common sense stuff like building products people want and need, doing a few things really well, accessibility and consistent but not ‘identical’ navigation and design across the site.

More interesting things include linking out to discussions instead of hosting them, letting people post BBC content on their own websites and making sure BBC content can be linked to forever.

Other interesting points including being creative with the web as a whole, moving BBC content outside of bbc.co.uk and getting it to wider audiences on different sites and products (my space, flickr, youtube etc).

The one that interested me the most was the last one. Personalisation should be unobtrusive, elegant and transparent. The reason I like this, and particularly the wording, is that it puts down in bytes exactly how personalisation should work.

In the past, BBC attempts to let people personalise have been clunky and well wrong … but from what I’ve seen and heard the new 2.0 versions will be seamless and you’ll barely notice you’ve customised the page. Which is how it should be.

With the principles in mind, instead of re-posting the principles here I’m going to say you can read the 15 on the Tomski blog.

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