Blog Going Cheaper

October 25, 2006 by upyourego 

Back in May I found a little applet that tells you how much your blog is worth, at the time I was posting three or four times a day, commenting on other peoples blogs and regularly including links out form here. Up Your Ego was apparently worth around $9000.

I’ve got a new look for the site (you’ve probably noticed) and this design makes it easier to look through archive features, so thats what I was doing when I found the ‘blog going cheap‘ post.

I ran this blog through the applet again, given that, for the last few weeks I’ve only posted a few times a week, don’t comment on other people and rarely spend time finding related links to other bloggers. Up Your Ego is now apparently worth around $1000.

Given that I blog for fun and therapy (as I mentioned in a blog survey I was asked to complete recently) making money from this blog isn’t really a priority for me, that and Google Ads look ugly.

I get paid for writing at work but have to write to a set of strict guidelines and control what I say. I write in my blog to pretty much say what I want about anything I want.

The applet is on the Business Opportunities weblog and apparently takes Tristan Louis’s research into the value of links to Weblogs Inc, and computes the blogs worth using the same link to dollar ratio as the AOL-Weblogs Inc deal.

The applet uses the Technorati API to work out the number of links coming into the blog and then assigns a value based on link numbers.

Text Link Ads

I also recently came across a site that tells you how much you could get per month for a banner on your site.

According to Text Link Ads I could charge $38 per month for a top banner ad as long as it was the only ad and shown across the whole site.

In the May post I looked at how much other blogs I read where worth based on what the applet said, so I’m going to do the same with Text Link Ads.

Apparently Ben Metcalf could charge $101 for an ad in the same place, Will Howells could charge $46 and very strangely Doctorvee is coming out at just $13.

Apparently it works by looking at traffic, link popularity, the blogs theme, number of links being sold, location on the page and whether the link with be sitewide or on one page.

So it could be that a site with a custom theme would get less than a site with a well used, popular theme (or one based on a well used popular theme).

This would explain why when I tried it with the Hyperballad theme (my previous theme) installed it came out at $23 but when I tried it today with the Durable theme it came out at $38.

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One Response to “Blog Going Cheaper”

  1. Will on October 25th, 2006 1:10 pm

    I was impressed by that assessment until I realised I actually currently make more than that ;-)

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